Haihe Dairy apologizes: Immediately terminate the live broadcast cooperation with distributor Baiyi E-commerce Company and conduct a thorough inspection of all authorized dealer stores' live streaming rooms.

April 8, the official account of Tianjin Haihe Dairy Co., Ltd. published an apology statement. It said our company has paid attention to the video content related to the “Haihe Milk Flagship Store” livestream that caused negative impacts on consumers and sparked heated public discussion. We deeply feel responsible and extend our sincere apology.

After investigation, the operator of the livestream is “Tianjin Baiyi E-commerce Co., Ltd.”, which is our company’s cooperative distributor. Our company has now immediately taken the following remedial measures:

1. Terminate cooperation and pursue accountability according to law

2. Immediately terminate cooperation. Immediately terminate the livestream cooperation with the distributor involved, “Tianjin Baiyi E-commerce Co., Ltd.”, and revoke its official authorization qualification for the “Haihe Milk Flagship Store.”

3. Pursue legal responsibility. Initiate legal proceedings; regarding the damage its actions have caused to the Haihe brand image, we will immediately take legal measures and pursue its related legal responsibilities according to law.

4. Strictly pursue accountability and enforce oversight. Our company bears an unavoidable responsibility for oversight of the cooperating distributor involved in the matter. We will immediately take serious action against internal personnel who failed in oversight, in accordance with relevant regulations and disciplinary rules.

5. Conduct a comprehensive rectification and strengthen supervision

6. Conduct a full-channel review. Immediately review all livestream rooms of authorized distributor stores, comprehensively standardize livestreaming and personnel management, and firmly prevent vulgar and noncompliant practices.

7. Intensify supervision and strict screening. Comprehensively strengthen the selection, supervision, and management of cooperation partners, and improve an end-to-end review mechanism for livestream content.

8. Openly accept oversight. We sincerely accept the supervision of the broad consumer base and all sectors of society.

As an old-established brand, we adhere to the bottom line of quality and ethics. We will never betray our original intent for the sake of traffic. We will firmly safeguard the brand reputation and consumers’ rights and interests, and continuously improve our service quality and level, working together with consumers from all walks of life to help protect the good image of the Haihe brand.

(Enterprise official account)

(Editor: Lin Chen)

Keywords:

                                                            Dairy industry