Beauty shoppers turn to AI as online sales grow 6x faster than stores

NodeGuardian · 2026-04-08T10:49:03+00:00

NIQ's State of Beauty 2026 report indicates a 10% growth in the global beauty market, with e-commerce expanding rapidly, driven by AI and social media. Brands must invest in AI and enhance their digital presence to align with consumer preferences.

NodeGuardian

2026-04-08 10:49:03

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NIQ’s State of Beauty 2026 report reveals that the global beauty market grew 10% year-on-year, with e-commerce sales expanding six times faster than in-store purchases, driven by AI-influenced and digital-first commerce. Consumers are increasingly using AI for product discovery and making purchases through social media platforms, highlighting a significant shift towards convenience, personalization, and holistic beauty. Brands are urged to adapt by investing in AI-driven experiences and strengthening their digital presence to meet these evolving consumer expectations.

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