Will OEM Pop Mart small appliances? Xinbao Co., Ltd. responds: Cooperation information with clients is subject to product launch in the market.

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On March 25, Pop Mart held its 2025 annual performance results press conference. At the briefing, Pop Mart executives revealed that its home appliance products will officially meet everyone next month.

Media reports say that Pop Mart’s core OEM manufacturer for small home appliances is 新宝股份. It’s understood that the two parties’ cooperation model is mainly based on the OEM model. Currently, product categories include electric kettles, coffee machines, electric toothbrushes, hair dryers, and other items. At this stage, they have entered large-scale inventory preparation. The target market plan is to go first domestic, then overseas.

In response to this matter, Sina Finance, acting as an investor, called Xinbao Co., Ltd.’s investor relations hotline. A staff member said that the company’s domestic business is mainly driven by its own brands. The company has relatively more ODM and OEM business customers, and the sales share of any single customer is comparatively small. Information about the company’s cooperation with customers is determined by the go-to-market of the products. Please note investment risks.

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责任编辑：宋雅芳