Luzhou Laojiao: Special Edition 60 is currently piloting full-channel operations in some regions.

MetaMuskRat · 2026-04-08T12:10:49+00:00

People's Financial News, April 8 — Luzhou Laojiao (000568) announced on the interactive platform on April 8 that the Tequ 60 Edition previously relied mainly on group buying channels to build reputation and expand the market. Currently, it is piloting full-channel operations in some regions. Outside the pilot areas, the focus remains on the group buying model to continue building reputation, further increase the brand awareness and reputation of Tequ 60 Edition, and has launched the "Red 60" to develop banquet markets, continuously expanding the development space for Tequ 60 Edition.

MetaMuskRat

2026-04-08 12:10:49

People’s Finance and Information, April 8: On April 8, Luzhou Laojiao (000568) stated on an interactive platform that the “Tequ 60” (60th edition) in the past mainly relied on group-buying channels to build word-of-mouth and expand the market. Currently, it is piloting full-channel operations in certain regions. Outside the pilot regions, it will continue to rely primarily on the group-buying model to accumulate word-of-mouth and further improve the brand awareness and reputation of “Tequ 60,” and it has launched the “Red 60” development banquets to continuously expand the growth space for “Tequ 60.”

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