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Source: Real Estate People’s Words

About RMB 90 billion!

This is what Sister Yan heard as the 2026 performance target for China Overseas Shanghai.

This figure is not only the highest assignment China Overseas has given to a single-city company, but more importantly, under the current real estate market conditions, a scale of about RMB 90 billion is equivalent to the nationwide total sales for an average-sized real estate developer over an entire year.

Focusing on one city—Shanghai—means China Overseas needs to capture roughly 15% of the city’s new-home market share. In other words, for every 7 newly sold homes, 1 comes from China Overseas.

Judging purely by the numbers, this target is indeed unsettling. But anyone who truly understands China Overseas Shanghai’s strength knows:

This is not a burden that crushes the company—on the contrary, it’s more like a inevitable fulfillment reached after its comprehensive strength has accumulated to a certain stage. For China Overseas, the massive pressure seen by peers is precisely the touchstone for testing its strategic resolve and the depth of its resource reserves.

Entering 2026, China Overseas Shanghai’s market actions are pushed forward and become more intensive than in previous years.

At the end of February, the company rolled out an all-staff “construction sprint” mode, clearly proposing the core slogan: “seizing the small spring season.”

Then, a series of major projects came into view one after another—from the XuHui Riverside YunJinLu plot project, which set a national record for highest land price per square meter, to the China Overseas East Si Wen Li project that is set to hit the market, and then to the continuing rush of new phases for HuanYu JiuZhang, a popular project in Zhenru, Putuo.

The signals released by this series of moves are very clear:

In 2026, China Overseas Shanghai will have abundant inventory and a tight timetable—going all out from the start.

01

Strength from the opening

China Overseas Shanghai speeds into 2026

With 2026 still not even halfway over, China Overseas’s layout in Shanghai has already blossomed in multiple locations, with several key chess pieces set on the board.

What has drawn the most industry attention is the XuHui Riverside YunJinLu project. In January this year, this national land “king” that was acquired last year at a total price of RMB 4.47B and a floor price of RMB 148.5k per sq m has officially disclosed its design scheme to the public.

Intent image of the XuHui Riverside YunJinLu project

This project has plans for only 88 home units, including about 60 garden villas with areas starting from 300 square meters, and nearly 20 four-story townhouse villas. The total price threshold for the homes—

As high as RMB 65 million; the townhouse villas also break through RMB 120 million.

A super-low plot ratio of 1.5 is virtually unique in Shanghai’s core XuHui Riverside area.

The project’s unveiling marks that competition in Shanghai’s high-end luxury home market in 2026 has officially begun, with China Overseas taking the lead and抢占ing the first-mover advantage.

This project not only has the potential to redefine the value benchmark for luxury homes along Shanghai’s riverside, but also serves as the core flagship project for China Overseas Shanghai’s goal of hitting RMB 90 billion this year.

In addition, another major project China Overseas has in Shanghai is the related land parcels in the ShouAn East Si Wen Li area that China Overseas acquired last year for RMB 148.5k.

As a large-scale planned area with leading scale within Jing’an’s core district—and also a key launch segment for the city renewal focus area—China Overseas East Si Wen Li is expected to become a benchmark work among the core function zones in Jing’an.

Previously reported market news indicated that the project will preserve the stone storehouse gate (shiku men) architectural texture, and follow the New World (新天地) model to create a culture-and-retail mixed-use area. At the same time, it will plan for super high-rise residential units. Its development and construction is not simply a straightforward rollout: it must not only consider a high proportion of commercial and office use, but also properly handle the interface relationship with historical streetscape buildings in the surrounding areas.

Unlike the development path of Dong’an New Village, which involves full demolition and rebuilding and has no constraints from historical remnants, the East Si Wen Li project cannot adopt a big-swing “open and tear down” construction model; the development difficulty and complexity are higher.

It’s also hoped that, with China Overseas’s backing, East Si Wen Li can deliver a performance that is distinct from others.

Meanwhile, in Putuo’s Zhenru segment, China Overseas · HuanYu JiuZhang is unfolding another kind of market legend. This popular property opened in December last year with 90 units, and sold out within 30 minutes. This year, in March, the second batch of homes was launched as a new phase.

The most outstanding advantage is the room delivery rate of as high as 93%. This figure is extremely rare in today’s Shanghai new-home market, making the project a core support for China Overseas in Shanghai’s middle-class improvement segment.

Even in Yangpu’s riverside area, China Overseas is continuing to increase its presence. As of now, China Overseas YunDi JiuZhang has opened 7 times; although the sales pace is not as swift as that of the luxury home projects, there is still about RMB 5.8 billion worth of inventory available for sale. In addition, with the K8-03 plot recently secured, China Overseas’s cumulative inventory value in Yangpu’s riverside segment has reached RMB 9.0 billion.

From a single luxury “odd lot” in XuHui Riverside, to a city renewal benchmark in Huangpu’s core area, to the popular project in Putuo Zhenru and ongoing deep cultivation in Yangpu’s riverside—China Overseas Shanghai’s 2026 opening layout is not a one-off breakthrough by a single project, but coordinated efforts across multiple product lines and multiple core areas. This all-dimension, wide-coverage layout model itself greatly enhances the company’s ability to withstand market risks.

Worth noting is that China Overseas itself has the ability to create heat. After the “Shanghai Seven Articles” new policy was introduced at the end of February, social media platforms showed a batch of luxury cars with Zhejiang C license plates gathering at multiple China Overseas sales offices, with captions such as “Wenzhou capital returns” and “real estate market warming.”

Looking at it from another angle, this actually highlights China Overseas’s proactive, enterprising attitude—it did not choose to lie flat; instead, it took the initiative to generate market buzz and try to pull up overall market enthusiasm.

In fact, whether the RMB 90 billion goal can be achieved is not determined by a few staged promotional campaigns, but by solid inventory value reserves and product delivery capability. China Overseas has already been walking on the main road.

02

The confidence behind the RMB 90 billion target

三重 support: reserves, locations, and capabilities

Returning to the core question: with such a difficult target of RMB 90 billion, why can China Overseas Shanghai carry it?

The first core support—and the most solid confidence—is ample and high-quality inventory value reserves.

As of now, China Overseas Shanghai has a total of 6 projects that are either on sale or pending sale. Most projects target the high-end market above RMB 100k per sq m, and some projects’ unit prices may even exceed RMB 200k per sq m. The cumulative sellable inventory value of these projects is expected to exceed RMB 60 billion, laying a firm foundation for the RMB 90 billion goal.

In addition, in 2026, China Overseas is bound to continue to acquire land and replenish inventory value through layout in Shanghai’s land market. Such an asset mix truly has the underlying conditions to achieve a push toward RMB 90 billion.

More importantly, these projects are all located in Shanghai’s most core areas—XuHui Riverside, Jing’an East Si Wen Li, Putuo Zhenru, and Yangpu Riverside. Each segment is a “safe zone” that has been tested by the market.

Against the backdrop of increasing structural differentiation in Shanghai’s real estate market, the time needed to sell for projects within the Central Belt is basically kept within 12 months; market risk is controllable. China Overseas’s strategic layout of “focusing on the high-end market” is precisely stepping onto the safest track in today’s real estate market.

The second core support is the deep competitive advantage in the field of city renewal.

In Shanghai’s core areas, China Overseas has accumulated city renewal experience that other property developers find difficult to match.

China’s first city renewal project—China Overseas · HaiHua Garden

China Overseas rebuilt the Shanghai LuWan Zhai San household shantytown plot in 1992, and then continued with projects such as Shanghai Putuo HongQi Village, Huangpu Jianguo East Road, and Yangpu Jiangpu community, etc. China Overseas’s city renewal philosophy has been iterated over time.

This core capability of “developing an entire block and protecting the streetscape features” is not something that can be caught up with by relying solely on financial strength. As Shanghai’s focus in city development shifts toward stock renovation, in the future, new home supply in central urban areas will mainly come from city renewal projects. In this space, China Overseas already holds a first-mover advantage.

The East Si Wen Li project will become another important test of China Overseas’s city renewal capability. Its development difficulty and complexity are far beyond those of Dong’an New Village; but once successfully delivered, its benchmarking significance for the industry will be even deeper.

The third core support is product strength that continuously iterates and leads the industry.

Whether it’s the pure luxury positioning of the YunJinLu project—only 88 units, a plot ratio as low as 1.5, layouts starting from 300 square meters, and a two-level underground space design—or the layout innovation of HuanYu JiuZhang, which breaks 90% in delivery rate and features an approx. 5.65-meter panoramic cinema-style landscape living room—these all show that China Overseas has not been indulging in the 2024 glory of a RMB 70 billion performance. Instead, it continues to optimize its products and respond to increasingly discerning market demands with more refined product strength.

Behind China Overseas’s iteration is a complete system of transformation:

Now, the company’s product line has fully moved away from the standardized copy-paste model. From early-stage planning, research and design, to cost control, tendering procurement, and the entire end-to-end operational logic, everything has completed iterative upgrades. Depending on different project locations and target customer segments, it can flexibly create customized product solution packages.

Conclusion

In 2024, China Overseas Shanghai’s sales amount surpassed RMB 70 billion, setting a national record for a single-city sales performance among property developers. The industry miracles—ShunChang JiuLi’s nearly RMB 20 billion in single-day sales, and China Overseas LingDi’s five launches and five sell-outs—remain fresh in people’s minds.

Although 2025’s performance was adjusted back to RMB 28 billion, this fluctuation is more of a natural adjustment to project development cycles rather than a decline in the company’s strategic capability.

With ample inventory reserves, a core location layout, leading product capabilities, and in addition a continued land replenishment plan for 2026—the RMB 90 billion goal, rather than being a burden pressed onto China Overseas Shanghai’s shoulders, is better seen as the inevitable path back to the industry’s rightful standing.

The future of China Overseas Shanghai is definitely worth looking forward to!

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责任编辑：宋雅芳