The organization says 2026 will be the first year of China’s flexible holiday system, with active concepts in tourism and hotels. Guilin Tourism’s shares were locked at the daily limit up.

April 8, the tourism and hotel concept showed active performance. Guilin Tourism (000978.SZ) hit the daily limit up, and Lingnan Holdings (000524.SZ), Junting Hotel (301073.SZ), Huatian Hotel (000428.SZ), Changbai Mountain (603099.SH), Shaanxi Tourism (603402.SH), San Te Cableway (002159.SZ), and Huangshan Tourism (600054.SH) followed suit.

According to reports from CCTV News, during the 2026 Qingming Festival holiday, the country’s culture and tourism market was safe, stable, and orderly. Based on calculations by the data center of the Ministry of Culture and Tourism, over the 3-day Qingming Festival holiday, there were 135 million domestic trips nationwide, up 6.8% year over year; total domestic travel spending was 61.37B yuan, up 6.6% year over year.

CITIC Securities noted that during this year’s Qingming holiday, in places such as Jiangsu, Anhui, and Sichuan, primary and secondary schools have a “spring break + Qingming” arrangement that creates a 6-day continuous break. This directly activated new travel demand centered on families with children, boosting the popularity of short getaways and long-distance trips. OTA platforms saw a high increase in booking volume, with both hotel room quantity and pricing rising in tandem, and visitor traffic at scenic spots and destinations continued to grow. Taking into account the spring break immediately adjacent to Qingming, the expected year-over-year growth rates for early-April actual tourism trips and spending are higher. We believe 2026 is the first year of China’s flexible holiday system, and the timing of subsequent policy updates is worth watching. The market is still relatively undervaluing the elasticity benefits of holiday policies; therefore, investors are advised to pay attention to configuration opportunities in the travel sector.