Zhang Xuefeng's successor official live announcement, inheritance distribution has a clue, the most brutal business war has just begun

Not long ago, Wu Liang, the general manager of Fengxue Weilai, published a lengthy post mourning Zhang Xuefeng, putting him firmly in the spotlight of public opinion.

In this long post, he gave a detailed review of his time with Zhang Xuefeng over the past five years.

With the harmonica BGM version of “Farewell” (“送别”), you can truly feel how genuine and heartfelt it is while reading.

At the end of the post, he also made a clear announcement in the tone of someone responsible: that he will take over from Zhang Xuefeng.

Shortly after the long post was published, netizens rushed in all at once.

As of now, the number of comments has already reached 15k+ and the number of likes is 67k.

Regarding the many questions netizens raised in the comments section, Wu Liang also chose to answer some of them.

You can see that even late at night—close to 10 p.m.—he was still replying.

For example, one netizen asked about Zhang Xuefeng’s daughter, Zhang Panhan, and inquired whether Wu Liang could also ride an electric bike to pick her up from school.

While Zhang Xuefeng was alive, every Tuesday and every Thursday he would stop his live-streaming work, focus on picking up his daughter from school, and tutor her lessons.

Sitting on an electric bike driving along the city’s back roads, with the refreshing breeze blowing by your ears—this is the simplest happiness between father and daughter.

But when the father is gone, it doesn’t mean someone else can step in to replace that role.

Wu Liang also understands this clearly: everything has its boundaries—especially when facing an 11-year-old girl who is in an emotionally sensitive period.

So he turned down the netizen’s request, responding with high emotional intelligence: “I will protect her in my own way.”

But he also promised that he would set aside more time to accompany Zhang Panhan, and, as a trustworthy uncle, care for her growth.

Some netizens also mentioned the issue of handling this electric bike.

Because there were suggestions that Zhang Xuefeng be given a personal museum, and that the electric bike should be collected there as well.

Wu Liang replied: “It has been wiped clean and has been saved.”

Another netizen reminded Wu Liang, “Take the live stream slowly—don’t let people with ulterior motives get you swept up in the wrong rhythm.”

Previously, there had been some online rumors saying that after Zhang Xuefeng’s memorial service, Wu Liang had already started live-streaming and criticized that his results were poor.

But actually, these are just rumors—the videos circulated online were Wu Liang’s earlier live-streaming materials.

As for when he would resume live-streaming, Wu Liang also gave a clear answer:

“(At the moment) we haven’t started live streaming; we’ll do a live stream the day after tomorrow (that is, the 2nd).”

However, after Wu Liang’s deep mourning for Zhang Xuefeng, netizens’ attitudes still showed a sharp split.

Some even believed that at this moment, the best approach would be to dissolve the company directly—whatever money could be left behind for the child, leave it; whatever couldn’t, well.

“If the company operations aren’t good and all the money gets spent, then the family’s kids won’t have much left.”

Others were also worried about Zhang Panhan’s succession problem when she grows up.

In the long post Wu Liang had published earlier, he clearly mentioned:

“When Zhang Panhan grows up, this heavy burden—she will definitely do it even better.”

The implied meaning was that in the coming years, he would take on all company matters.

When Zhang Panhan grows up, all these company legacies of Zhang Xuefeng will be handed over to her daughter.

But some netizens felt that people’s hearts are too hard to predict: “I hope that in the future, the company can return to Zhang Panhan’s hands.”

No matter what stance netizens take, this sudden surge of fame is, for the successor Wu Liang, something that is urgently needed.

Looking back at Zhang Xuefeng’s earlier success reveals a lesson.

In the emerging industry of college entrance exam volunteer applications (college application choices), if you want to succeed, you have to be willing to “stir things up,” and you have to build your reputation.

And because your client base keeps changing every year, you also have to keep “stirring things up.”

Whatever practical know-how you’ve accumulated about university majors and employment prospects—everything has to be put out there.

You have to make the parents of the examinees believe that you truly understand; it’s safe to entrust your child’s lifelong plan to you.

From this perspective, Wu Liang’s “fast rise to fame,” regardless of how the company will operate in the future, is at least a decent opportunity.

Looking back at Wu Liang’s work track record, in the first few years of his career he was a teaching assistant instructor.

Before joining Fengxue Weilai, he worked in Ningxia, and his income was also quite good.

In his twenties, relying on his own efforts, he bought a house in Yinchuan. A year later, he bought a second property. Two more years later, he bought a third.

He also had a drive to improve himself—an “arrogance,” so to speak.

In an interview, he described it like this:

“If my classmates buy a house, I have to buy 2 units. If they buy a car, I’ll replace it, with the best car among everyone. If they buy another house, then I’ll buy something bigger.”

“I hope that among our classmates, I’m the best one.”

Also because of this mindset, in 2021 he gave up his job in Ningxia and resolutely moved from Northwest China to Jiangnan, joining Fengxue Weilai, which Zhang Xuefeng had just founded.

In his view, Zhang Xuefeng’s company is the “ceiling” of industry institutions.

Only by being in a company like that would he have a broader future and more considerable income.

At the beginning of Fengxue Weilai, Wu Liang was just one of 13 employees, and his position was only a guidance teacher for volunteer applications.

In just a few short years, Zhang Xuefeng promoted him to general manager, responsible for the company’s business operations and team management.

In the past two years or so, his role has leaned more toward that of a “professional manager,” forming an “in-house and outreach combination punch” with Zhang Xuefeng to expand the market.

Zhang Xuefeng’s own speaking style was passionate, highly compelling, and he was also well-versed in all kinds of professional market and industry information.

So his job was essentially “to charge into the fray.”

In the months before and after the college entrance exam season, he almost streamed every day—after waking up in the morning he would go live, and in the evening he also streamed.

With him leading the charge, Fengxue Weilai’s professionalism could spread quickly, attracting more and more clients and helping the company solidify its “dominant” position in the industry.

And what Wu Liang needed to do was help Zhang Xuefeng manage the internal team operations well.

A company with more than 400 members involves extremely important day-to-day business management as well.

As a “mentor master teacher,” Wu Liang himself would also go live to explain—generally on Tuesdays and Thursdays.

But when it comes to professionalism in the work, in Zhang Xuefeng’s words, if he is a 10, then Wu Liang is a 6–7.

Brother Pi watched some of Zhang Xuefeng’s and Wu Liang’s earlier videos where they explained during live streams.

Compared side by side, Zhang Xuefeng talked in an always loud and excitable way, but in reality he could explain the issue clearly in just two or three sentences.

With his very fast speaking pace, you could feel that the things he said came from confidence and certainty.

Wu Liang’s explanations were also not slow.

But based purely on personal feelings, it’s not quite that easy to understand—after listening, you always feel like you’re still in the clouds and mist.

That’s why some netizens also worried that after Wu Liang takes over, the live-streaming traffic would no longer be like before.

But if you consider it from the perspective of team management, Wu Liang should indeed be someone Zhang Xuefeng trusted deeply.

After knowing each other for just about five years, their relationship had already developed to a very intimate degree.

When Zhang Xuefeng once described their relationship during a live stream with both of them in frame, he said, “Not brothers by blood, but better than brothers by blood.”

Judging by the specific way the two of them interact within the company, that kind of “brothers” expression also really doesn’t sound like just polite stagecraft.

In the long memorial post, Wu Liang mentioned that as the boss, Zhang Xuefeng never interfered in company matters and handed everything over to Wu Liang to be responsible for.

Zhang Xuefeng laughed while saying he was “displaced” by Wu Liang, yet he also fully let go.

This kind of extraordinary trust between boss and employee is enough to prove that Wu Liang truly has what it takes.

Moreover, if we closely examine Wu Liang’s description in that long post about the part where he would “take over,” you can feel that in terms of how he handles interpersonal relations or management, he is still someone not to be underestimated.

He first gave a line: “This burden is really too heavy,” which indicates the established fact that he would take over.

Then he wrote a weighty paragraph:

“In the past couple of days, your family, officials at all levels in Suzhou, your close friends, business partners, and tens of millions of parents and students have all said: Wu Liang, you have to carry forward Teacher Zhang’s spirit, keep the company going, serve the students and parents well, and take care of Teacher Zhang’s family members.”

At first glance, it sounds like an outpouring of feelings to Zhang Xuefeng—comforting the elder brother that he won’t let him down.

But if you take a closer look at the list of “everyone is saying,” it includes Zhang Xuefeng’s family, local Suzhou officials, business partners, and market clients.

What does that mean?

It means that this time, my taking over is the unanimous result recognized by company shareholders, local support, cooperation partners, and existing clients.

Just look—this is what “language artistry” means.

Every sentence carries condolence with pain and tenderness, yet it lightly but clearly shows the “legitimacy” of his succession.

It not only reassures all netizens that their worries can be put down; it also feeds a “sense of certainty” to those more than 400 employees.

Of course, for Fengxue Weilai, letting Wu Liang take over is the most rational choice right now.

He can continue implementing Zhang Xuefeng’s guiding philosophy and preserve the original client base to the greatest extent possible.

Internally, the former team was managed by him; now he continues to take charge. At least, Fengxue Weilai won’t see major upheavals.

But since Zhang Xuefeng is no longer here, whether Wu Liang can shoulder absolutely all of the company’s future business is still a question mark.

The biggest risk is that this super IP—Zhang Xuefeng—is already gone.

Volunteer application consulting is a highly realistic topic. For anxious parents, what they worry about is the child’s career prospects over the next decades.

Even if you recognize Zhang Xuefeng again and again, even if your feelings are strong, in the face of the real world of the child’s future employment, everything has to step aside.

Going one step further, this year’s client base for volunteer applications is also a new batch of parents of high school seniors.

They may not have watched Zhang Xuefeng’s live streams before. They’re just getting ready to enter the research phase, but Zhang Xuefeng has already passed away.

So for Fengxue Weilai in the “post-Zhang Xuefeng era,” and for those guidance master teachers, how much trust can be built with this new batch of parents?

In addition, will other competing rivals seize the opportunity to rise? Will the frontline tutoring teachers within the company develop ulterior motives?

These are all uncertain, difficult questions that Wu Liang will have to face in the future.

In the long memorial post, Wu Liang also said that when Zhang Panhan grows up, the company will be handed over to her.

But objectively speaking, the industry winds and clouds will keep changing, and there are simply too many variables in the future.

We don’t know whether, in the next few years, there will be another “next Zhang Xuefeng” rising to prominence.

“The next Zhang Xuefeng”—would that person appear under Wu Liang’s command, or would they build their own commercial empire?

And in the years to come, will Fengxue Weilai be able to withstand one unpredictable industry change after another?

When changes happen, if Wu Liang wants to make adjustments, can a professional manager still get the full support of the company’s shareholders?

The most ruthless battle for business markets may only be starting now.

We can only hope that Zhang Xuefeng rests in peace and wish Wu Liang good luck.

As for the rest, we’ll wait for time to provide the answer!