FamilyMart X CoinEx "Points for Coins" 5th Anniversary, Crazy Giveaway of 5 Million Fa Points

BitoPro exchange has partnered with FamilyMart to exclusively launch “Convenience Store Points Redeem Crypto Assets” (referred to as “Points to Coins”), which has entered its fifth anniversary this year. It has accumulated over 150,000 exchanges and 100,000 users to date, becoming the first “painless investment” entry point for the Taiwanese public to engage with virtual assets. To celebrate the fifth anniversary of “Points to Coins,” a limited-time reward event will officially kick off on November 7, with BitoPro and FamilyMart giving away 5 million Fa points in a limited-time reward activity!

BitTo is partnering with FamilyMart to exclusively launch “Convenience Store Points Exchange for Crypto Assets” which has now entered its fifth anniversary this year, accumulating over 150,000 exchanges and 100,000 users, becoming the first “painless investment” entry point for Taiwanese people to encounter virtual assets. Points to coins have become a channel for young people to enter the market.

According to statistics from Bitto, the age group using points to exchange for coins is primarily between 18 and 30 years old, accounting for nearly 60%, indicating that points exchange for coins is the main channel for young people entering the Crypto Assets world and will also be the main consumer group for future consumption and Crypto Assets trading. The most popular coins over the past five years have been Bitcoin (BTC), Tether (USDT), and Ethereum (ETH), while in the past year, Cardano (ADA) and Dogecoin (DOGE) have shown the most significant growth; the total exchange volume in 2024 is projected to grow eightfold compared to the previous year, reflecting that market conditions are encouraging points exchange behavior. Additionally, the number of new users exchanging points for coins accounts for about 10% of Bitto's overall registration, and members using points to exchange for coins belong to a group with high engagement and high value within the FamilyMart membership structure.

The unique points economy market in Taiwan is promising, and Circle, the issuer of the world's second-largest stablecoin USDC, has also chosen to list USDC on the points exchange platform; Japan's number one MMORPG blockchain game “Elemental Knights online-Meta World” has recently added its governance token MV coin to the points exchange lineup.

Consumer points transformed into “painless investment”

Since the launch of “Points for Coins” in 2020, Bitopro has always adhered to the vision of “integrating virtual assets into daily life,” successfully creating the most representative crypto application services in Taiwan and even globally. Bitopro's founder and CEO, Zheng Guangtai, recalls that the collaboration with FamilyMart dates back to ten years ago when most people were still unfamiliar with “Bitcoin” and even mistakenly thought it was a scam. To achieve the goal of inclusive finance, the Bitopro team built a module and partnered with FamilyMart to launch the world's first “buy Bitcoin at convenience stores,” allowing customers to purchase it downstairs, which attracted international media attention. Following that, the launch of “Points for Coins” sparked a wave of exchanges, allowing the public to redeem the Fa points accumulated from FamilyMart purchases for mainstream Crypto Assets, with monthly quotas often being redeemed in a short period.

Zheng Guangtai further shared: “Points were originally a typical Web2 concept, but through exchanging points for coins, they are immediately transformed into a new Web3 experience. Points that could originally only be redeemed for a bottle of drink may potentially appreciate to a value of more than two bottles in the future.” There was once a user in their 20s, whose entire Crypto Assets were exchanged from family points. After the assets appreciated later, they doubled, accumulating to about a five-digit amount in New Taiwan Dollars, demonstrating the possibility of 'consumption as investment'.

5th Anniversary Limited Time Reward: 5 Million Fa Points Giveaway

To celebrate the fifth anniversary of “Points for Coins”, Bitto has teamed up with FamilyMart to launch a limited-time cashback event, giving away a total of 5 million FamilyMart Fa points! The event will officially kick off on November 7th at 12:00 PM (Event URL 100% winning; during the event period, customers who spend NT$88 at FamilyMart and register their receipts can participate in the red envelope rain lottery; at the same time, in response to the “Friendly Food Time” community interaction activity, there are chances to win Fa points, Bitto merchandise, and special MV coin rewards. Element Knights is also adding hidden rewards, giving extra MV coins to users who exchange FamilyMart points for MV coins for the first time.

Looking to the future, Gate.io will continue to expand its points ecosystem and strengthen the connection between the Web2 and Web3 worlds. The super public chain Kaia, jointly created by Asia's two major messaging giants Kakao and LINE, has recently announced at the Taipei Blockchain Week that its native token Kaia coin will be listed on the Gate.io exchange. Gate.io is not only the first Taiwanese exchange to collaborate with Kaia but also represents Kaia's official inclusion of Taiwan into the Kaia ecosystem. The Kaia chain is currently seamlessly connected to decentralized applications on the LINE messaging platform, becoming a bridge for hundreds of millions of users in Asia to enter Web3.

【CoinEx Group】

BitoGroup was established in 2014, dedicated to bringing blockchain into everyone's daily life in the simplest way possible, and assisting businesses and consumers in entering the Web3 era. BitoGroup is committed to utilizing blockchain and high-frequency trading technology to actively create innovative financial infrastructure. The group has diversified businesses, including the BitoPro Crypto Assets exchange, the NFT empowerment platform BELS, and O2 META.

BitoPro is Taiwan's first secure, stable, and user-friendly Crypto Assets exchange. BitoPro offers blockchain services for Crypto Assets wallets and exchanges. In addition, it supports purchasing or redeeming Crypto Assets at convenience stores. BitoPro supports various mainstream coins, such as ETH (Ethereum), USDT (Tether), DOGE (Dogecoin), BTC (Bitcoin), and provides New Taiwan Dollar deposit and withdrawal services.

This article Family Mart X CoinTo “Point Exchange Coin” five-year anniversary, wildly distributing 5 million Fa points first appeared on Chain News ABMedia.