A "Beauty Pageant" Disguised as a Headhunting Agency: How Huobi HTX is Reshaping the Ecosystem's Soft Power

In the hardcore world of cryptocurrency, built by geek code and financial gamesmanship, women have never been mere supporting characters.

When we talk about the “power rankings” of Web3, Binance’s “First Lady” Yi He has defined the ceiling of exchange marketing with her decisive execution and brand-building prowess; Bitget’s Gracy Chen has showcased the pioneering abilities of a female CEO to the world through her global vision and management wisdom; and within Huobi HTX’s community culture, spokesperson Molly has long served as the spiritual totem and connector, uniting countless new and veteran users with her unique approachability.

These names prove that in Web3’s untamed jungle, female power is not just a gentle seasoning—it can also be a key variable determining success.

It’s within this industry context that the conclusion of the third “Huobi First Lady” event becomes especially meaningful. If outsiders still see it simply as a “beauty contest,” that would be a serious misunderstanding. From an industry observer’s perspective, Huobi HTX is trying to build a talent pipeline from “unknowns” to industry mainstays, searching for the foundational and mid-tier talent that could become the next “her” to change the industry.

Breaking Stereotypes: A “Head-Hunting Mission” Disguised as a Talent Show

In the public’s conventional thinking, “beauty contests” are often equated with traffic and the beauty economy. However, a closer look at the third season of the “Huobi First Lady” competition and the subsequent trajectories of its contestants reveals an underestimated reality: Huobi HTX is using this event to gently but firmly promote an industry-wide “de-labeling” movement.

After the competition, five contestants with distinctly different styles underwent a direct transformation—from participants to builders of the Huobi HTX ecosystem.

This is a bold, headhunter-style selection process. Here, the definition of “First Lady” is thoroughly rewritten. They are no longer passive objects to be gazed upon on a traditional beauty stage, but offer-holders, thinkers, and builders ready to charge onto the Web3 battlefield.

“Her Power” Takes Shape: Writing “Commitment” into the Job Description

On December 4, a unique “first day on the job” event revealed another side of the “Huobi First Lady” to the industry. During the event, they turned the microphone toward the most authentic, most pressing topics in the Web3 world: from user experience pain points, to product design from a female perspective, to breaking the deadlock in community governance and building community culture.

This high-intensity industry dialogue was not only a clash of ideas, but also a preview of their future responsibilities. Each “First Lady” presented solutions in her debut, which were quickly transformed into clear directions for their new roles.

They are guides breaking down barriers.

Faced with the high cognitive barriers of decentralized exchanges, this season’s “Huobi First Lady” champion, PP, chose to become the ambassador for Sun Wukong (SunX), promising to be the “person you can always @.”

“If you encounter any difficulties with Sun Wukong (SunX), PP will help you overcome all eighty-one challenges.” This declaration demonstrates PP’s keen grasp of user pain points. She aims to be the “personal customer service” who translates obscure announcements into plain language and breaks down complex operations into step-by-step guides.

They are guardians of community warmth.

Web3 should be more than just FOMO; it should foster a sense of belonging. Top-four contestant Olivia brought an almost “wild” enthusiasm to the front lines of HTX DAO. “Rant, joke, stir things up, offline events—I’m here 24/7.” This statement, full of contrast, became her calling card as the new community culture ambassador. As a PhD student in communication, she seeks to use this most down-to-earth, accessible way of interacting to break down the “air wall” between officials and the community, making HTX DAO a vibrant, dynamic online hub where emotions can flow freely.

New Huobi HTX Key Account Manager Gungun focuses on providing deep asset-side support: “Using simple language to explain complex Web3 knowledge, offering professional asset allocation advice and market trends.” Gungun’s addition has turned client service into a series of warm, meaningful conversations.

They are ferrymen across cultural barriers.

In this globalized market, language and culture are often the biggest obstacles. Runner-up Yiyi, as the “Huobi HTX Cultural Ambassador,” is determined to act as a “two-way translator” of information between China and the West, bringing overseas Alpha back to the Chinese world, and accurately delivering the voices of the Chinese community and Huobi HTX to users worldwide.

Best Creative Award winner Saki, as the “Huobi HTX Crypto Culture Promotion Ambassador,” aims to use creativity to dissolve the coldness of blockchain technology, lowering the resistance to information flow and truly bringing crypto culture to life.

From the in-depth discussions of their debut to the clear definition of their roles, we can see: these five types of “her power” are not empty slogans, but the missing pieces in the Huobi HTX ecosystem puzzle, particularly in the areas of “service” and “connection.”

The Triumph of Long-Termism: The “Hardcore Growth” of Past First Ladies

If the onboarding of this year’s contestants is “in progress,” then the achievements of previous contestants are the best testament to the “completed” stage. This is not just a continuation of the talent selection, but a long-term social experiment about how “traffic becomes retention, and looks become value.”

The success of this experiment is clearly demonstrated by the career paths of past “First Ladies.”

Once carrying the halo of “Miss Asia,” Xia Xia has now firmly established herself as Huobi HTX’s official host. She accesses cutting-edge industry information, works alongside top builder Justin Sun, and is active in various online and offline events, having grown into a key connector between the community, project teams, and users.

Season two champion Jessie is writing her own hardcore chapter in the business field. As Huobi HTX’s Business Manager, she precisely defines herself as a “connector” of the ecosystem, transforming her years of industry contacts and high-quality project resources into a solid bridge for Huobi HTX’s external expansion.

Another top-ten contestant from season two, Yang Guo, injected warmth into this “hardcore growth.” Now serving as the HTX DAO Charity Ambassador, she chose a path of value realization with more humanity. She is committed to building a bridge between the Web3 world and social responsibility, proving through her actions that long-termism is about both commercial and humanistic depth.

Spanning three years, current Huobi HTX Community Lead Xiaolu adds a profound note to this story. Having progressed from the first season’s Huobi First Lady to today’s community builder, she has not only witnessed the industry’s changes but has also deeply appreciated the significance of legacy. “Female power is the warmth I’ve experienced in the Web3 space—from live streaming operations to strategic planning, every step has been guided by female predecessors.” She infuses this insight into her work, using a delicate perspective and steadfast execution to build a community culture full of belonging in a fiercely competitive market, achieving a splendid transformation from “being led” to “leading.”

These distinctly different growth trajectories together prove one thing: In the long-termist philosophy of Huobi HTX, looks may be the “entry ticket” that draws attention, but professionalism and resilience are the “passes” that earn respect. Their growth stories break the stereotypes about “Huobi First Lady,” and perfectly illustrate the value leap from “being seen” to “being needed.”

Breaking Bias and Redefining the “Her Era” of Web3

The selection of the “Huobi First Lady” is like a microcosm of the Web3 industry’s evolution: from early noise and restlessness to today’s pragmatism and deep cultivation. These five new “First Ladies,” like their predecessors, have torn off the “vase” label through their actions, extending the definition of “beauty” from outer appearance to problem-solving ability, communication wisdom, and the warmth of service.

What Huobi HTX has built is not just a stage, but a fast track to the core of the industry. Here, women are no longer supporting roles, but helmswomen; no longer passive objects of the gaze, but proactive builders. As they step up to their posts with their “battle orders,” we have every reason to believe that these vibrant expressions of “her power” will become the warmest and most resilient moat for Huobi HTX and the entire crypto world.