HTX Molly: The combination of encryption technology and traditional finance requires a closed loop of value

The crypto market has been turbulent recently, and crypto market liquidity has also become a focus of attention. In this context, users are more concerned about the exchange’s every move. Golden Finance invited HTX Molly to conduct an exclusive interview. Molly talked about the investment products that ordinary investors should pay attention to at present, discussed the core mission of cryptocurrency exchanges, and shared the secret of Huobi HTX’s strides after 12 years of ups and downs, and Huobi HTX is still working towards the “three” goals.

• In the process of combining encryption technology with traditional finance, it is necessary to think about the essence of encryption technology and what problems it can solve, and finally form a closed loop of value before it can bring real liquidity.
• An exchange has no prospects if it does not have the determination to become a top exchange. Therefore, Huobi HTX really wants to be among the top streams, and only when it wants to be the top stream, it will demand itself with the high standards of the top stream.
• Always prioritize earning the trust of your users. We need to continuously iterate and optimize the user feedback system and respond to various user questions in a timely manner.
• “People’s Exchange” is a very great goal, but it cannot be implemented mechanically, and an effective promotion mechanism must be set up in it to give yourself the opportunity to try and make mistakes. While this goal has not yet been fully achieved, we are willing to spend more time making it a reality.
• Huobi HTX not only wants to be everyone’s first love, but also wants to be everyone’s wife.

**Golden Finance: The current market is full of “uncertainty”. In your opinion, where are the “certainty” opportunities that businesses and individuals should focus on the most in this environment? What are the core variables that ordinary investors should pay the most attention to? **

Molly**:** The current crypto market is in a period of volatility, and global cryptocurrency regulatory policies and crypto application technology have yet to be broken through, so ordinary investors should look for some investment products that can bring stable returns.

For example, BTC, TRX and some stablecoin earning activities have been launched on the Huobi HTX platform. Huobi Earn has launched a limited-time interest rate hike campaign for USDD, during which you can subscribe to USDD flexible accounts to enjoy up to 12% annualized returns. On the one hand, users avoid large fluctuations through such financial management methods; On the other hand, users can continue to enjoy stable income and truly bring benefits to users.

**Golden Finance: Cryptocurrencies are highly sensitive to liquidity and have become a bellwether for the Federal Reserve’s policy shift. How do you see the linkage between global liquidity cycles (such as interest rate cut expectations) and the crypto market, especially with Huobi HTX’s business development? **

Molly**:** This year, I have not only come into contact with industry insiders, but also from many practitioners from the traditional financial industry. Large investors and institutional investors in traditional industries also value whether the crypto industry can bring them liquidity, especially when RWA is popular, and they look forward to the crypto industry bringing wealth opportunities to traditional industries. At the same time, industry insiders are also eager to obtain liquidity from the traditional financial industry to build the crypto industry. Therefore, practitioners in both traditional finance and crypto industries expect each other to provide liquidity for themselves.

However, this year’s RWA narrative has not developed ideally, because we only understand RWA as the tokenization of traditional financial assets and have not implemented it, and there are very few users and institutions that have truly benefited from the RWA track. Everyone just wants to use each other’s liquidity, not really to build a financial system based on blockchain technology.

Therefore, I believe that in the process of combining encryption technology with traditional finance, we should think about the essence of encryption technology, what problems it can solve, and finally form a closed loop of value before we can bring real liquidity.

**Jinse Finance: What do you think should be the core mission of a cryptocurrency exchange at this stage? What kind of exchange does Huobi HTX want to be? Is it a high-speed intersection that pursues transaction volume, an enabling platform that empowers users, or other roles? **

Molly**:** Exchange must remain awake, and it is very important how the outside world views us. Exchanges should think about what kind of information we convey to the outside world to make the outside world think that the cryptocurrency circle is promising and worth spreading.

The current crypto industry is more about how to get rich overnight, lacking long-term construction and a narrative that can be promoted positively. For exchanges, on the one hand, it is necessary to provide customers with high-quality services; on the other hand, we must keep a clear head and be a responsible crypto enterprise.

As far as Huobi HTX’s new assets are concerned, one of the core reasons why it has achieved excellence is that each asset is strictly screened by global consultant Justin Sun and a professional asset team, and popularity, potential, and community strength are the three major judgment factors. Therefore, the new assets listed on Huobi HTX must have real investment value, and users can invest with peace of mind. This is why Huobi HTX has been in a state of net inflow of funds since the beginning of this year, and its user growth is at the leading level in the industry.

Therefore, exchanges must balance the relationship between income and social responsibility and adhere to long-termism. Only when the industry is more prosperous can enterprises go further.

**Golden Finance: An event that has attracted widespread attention from the market is that the Trump family’s World Liberty Financial (WLFI) did not choose the largest exchange or the exchange in the United States, but made the world premiere of the compliant stablecoin USD1 and its points program on Huobi HTX. In your opinion, what is the most important thing about Huobi HTX in making this decision? Is it our user base, compliance process, or other unique platform value in a particular region? **

Molly**:** The first reason why the Trump family project chose us is that the new assets on Huobi HTX can stand the test of the market. First, the new assets that have been carefully selected will not have fundamental problems or rug pull problems; Secondly, we will provide them with liquidity to help the healthy development of the project.

The second reason is that Huobi HTX and Brother Sun will do their best to support the development of the project, and the platform will do its best to help whenever a project and community enter a trough. After the world premiere of the Trump family project’s stablecoin USD1 and points program on Huobi HTX, Huobi HTX first used its strong influence to promote the project, and Trump’s son, WLFI Chairman, and Changpeng Zhao all forwarded relevant news; Secondly, we provide a 20% interest rate hike subsidy for the project to promote the project among users, making users more willing to hold and trade online.

Therefore, I feel that Huobi HTX’s good reputation and ability to incubate projects based on the platform have attracted the favor of the Trump family project, and finally chose Huobi HTX for the world premiere of assets.

**Golden Finance: Huobi HTX is a 12-year-old exchange that has experienced many rounds of bull and bear conversions, does Huobi HTX have any survival experience to share? **

Molly**:** puts users first. After 12 years of ups and downs, the most important thing we have summed up is that we must always put winning the trust of users first. We need to establish a sound user feedback system and respond to various user questions in a timely manner.

Huobi HTX has also experienced its darkest moments, during which the foundation of Huobi HTX was severely damaged due to the lack of user maintenance and confidence building. After this incident, we deeply understand that even if it was once very brilliant, if it loses the trust of users, everything will come to naught. Therefore, it took us more than two years to rebuild from 2023 to the present, and we will continue the road of reconstruction in the future. Because it is difficult to win back users who have developed trading habits on other platforms, and users need to spend more time considering whether the platform is trustworthy.

Secondly, when designing event content, it is necessary to focus on the user and find the right balance between user experience and platform cost.

Finally, when encountering key issues, how the platform helps users cover the bottom line is also very important. When there is a real need for exchanges to take responsibility, always prioritize maintaining user trust in the platform.

**Golden Finance: We must face a direct question: in the inherent cognition of many people, is Huobi still the “big three”? If it is no longer the case, what do you think of this label falling off? If so, in addition to historical accumulation, what hard market data and industry rankings will be available since 2025 to support Huobi HTX to remain among the world’s top exchanges? **

Molly**:** In the minds of users, the perception and definition of the “three majors” may be different. But for Huobi HTX, we are always on the road and working towards higher goals.

If an exchange does not have the determination to become a top exchange, it has no prospects. Therefore, Huobi HTX really wants to be among the top streams, and only when it wants to be the top stream, it will demand itself with the high standards of the top stream.

So, how to become a top stream? First of all, to ensure the security and compliance of the platform, the platform has disclosed 100%+ asset reserve certificates for 38 consecutive months, and this month’s USDT and USDC reserves are close to doubling, establishing a comprehensive security reputation; secondly, to have a large number of users, we will use more activities to attract retail investors and institutions to join them; Furthermore, it is necessary to pay attention to product experience, so that users can use Huobi HTX as a kind of enjoyment; However, Huobi HTX still has many shortcomings in terms of product experience and development depth, and next, we will continue to make iterative updates to the product based on user feedback. Finally, it is necessary to have a reputation in the industry. Whether Huobi HTX is still the top three needs to be judged by users, but in any case, we will demand ourselves with the three major standards.

**Golden Finance: In your mind, what should a picture of an ideal and warm crypto financial world look like? How is Huobi HTX bringing it to life? **

Molly**:**First of all, all traders want the platform to be more transparent and efficient. I used to mention “People’s Exchange” a lot, and my perception is constantly changing as I work towards this goal. At first, I understood it as “the user has the final say”, but then we found that blind conformity is a flaw. Because many times the users focus on short-term gains. But we know that a token has no long-term value if it doesn’t have real use cases. We need to identify real user needs and find a balance between centralization and decentralization.

For example, Huobi HTX once decided whether to launch a certain token through a voting mechanism, but later we found that it is prone to corruption and bribery. The project team linked insiders and external major customers to monopolize the voting rights and cut leeks, which ultimately violated Huobi HTX’s original intention to be a “People’s Exchange”. After actual exploration, we changed the user’s “right to list coins” to “right to recommend coins”, which can not only explore high-quality projects through users, but also avoid the problem of information opacity.

Secondly, the platform must know how to correct and admit mistakes. Even if our starting point is good, it may go against the real needs of users. At this time, we need to stop in time.

In short, “People’s Exchange” is a very great goal, but it cannot be implemented mechanically, and an effective promotion mechanism must be set up in it to give yourself the opportunity to try and make mistakes. While this goal has not yet been fully achieved, we are willing to spend more time making it a reality.

**Golden Finance: Many exchange-centralized exchanges (CEXs) are developing from simple trading venues to complex businesses including custody, staking, yield products and other services, and the market share of decentralized exchanges (DEXs) is also growing rapidly. In your opinion, will CEX and DEX compete or co-prosper in the future? How will Huobi HTX position itself in it? **

Molly**:** I believe that “existence is reasonable”, since centralized exchanges and decentralized exchanges exist at the same time, it means that the two are meeting different user needs. Therefore, as a centralized exchange, Huobi HTX needs to abide by its duties and play its role well.

Decentralized exchanges and centralized exchanges have their merits. For example, centralized exchanges are more in line with the regulatory framework, have more advantages in terms of security and compliance, and will screen projects for users. Decentralized exchanges, on the other hand, are more transparent but also have higher risks. Therefore, no matter what kind of exchange it is, it should play its role well and have its own challenges.

As a leading centralized exchange, Huobi HTX should play a constructive role in the industry and drive users to jointly promote the progress of the industry.

**Golden Finance: If you could say the most important thing to Huobi HTX users, what would you say? **

Molly**:**Huobi HTX not only wants to be everyone’s first love, but also wants to be everyone’s wife. We will continue to work hard in the future to win back the hearts of users with time. When we talk about Huobi HTX again a few years later, it is like an old friend chatting, and many stories can be told.