He Yiqi rides a horse, the community mints coins, Alpha is listed: the crypto world also has "Shandong School"

Writing by: Curry, Deep Tide TechFlow

There is a rule at the Shandong drinking table: when serving fish, the fish head must face the main seat.

Whoever is facing, that person is the protagonist and gets to drink first. This isn’t written explicitly anywhere, but all Shandong people know it. No one teaches it; you just learn it yourself.

Recently, someone made a diagram called “Crypto Circle Shandong Learning.” A group of people sitting around eating fish, with He Yi in the main seat, KOLs, coin listing teams, and editors sitting on both sides.

Caption: When Binance lists a coin, which way should the fish head face? [image] ( https://img-cdn.gateio.im/webp-social/moments-eb65f99b3df0ef1b51178c5a3749b88c.webp)

On January 1st, He Yi posted a New Year tweet. Riding a white horse, walking along the seaside, with four words:

I’ve come riding my horse.

A pretty good New Year blessing—riding a horse, the Year of the Horse, with a bit of playful pun.

Today, Binance Alpha listed a new coin called “I’ve Come Riding My Horse.” Made by the community, with no direct relation to He Yi.

But look at this chain: a big sister posts a tweet, the community issues a coin, and Alpha lists it.

No need for anyone to say a word in the middle.

Last year, Binance was criticized for “girlfriend coins,” accused of shady listings and利益输送 (benefit transfer). He Yi responded several times, saying they were reflecting and adjusting, even setting up Alpha as a selection pool.

In December last year, she also tweeted that people shouldn’t look for angles in their official V accounts; she wouldn’t watch such memes anymore.

Twenty-eight days later, her New Year tweet became a new coin on Alpha.

[image] ( https://img-cdn.gateio.im/webp-social/moments-9784f1a9085cbc8c2b710e7867600ab7.webp)

What’s the problem with girlfriend coins? It’s about someone using backdoors, connections,利益输送 (benefit transfer).

All these require evidence, a chain, a specific “girlfriend.”

But “I’ve Come Riding My Horse” doesn’t need that.

No backdoor, no connections, no利益输送 (benefit transfer). A big sister posts a picture, and the people below start moving on their own.

This perhaps involves the essence of Shandong learning: no need for leadership to speak; you must understand on your own.

Someone in the community commented that Alpha is now just a tool to please, its purpose is to make the big sister happy.

It’s a bit rough, but it describes an atmosphere.

When the trend of a platform starts revolving around a certain person’s social media, when “which coin to list” turns into “guess what she likes,” rules no longer matter.

What matters is intuition.

Someone said even more harshly: if you want to know if an industry has a future, ask one question—in this industry, are those who flatter more likely to succeed than those who do the work?

If the answer is “yes,” then this industry is on a downward slope.

In the crypto world, this trick really works. And the most successful ones, everyone knows who to flatter.

[image] ( https://img-cdn.gateio.im/webp-social/moments-ee59e8b2e19be3ae4abdbb7fcef9ce78.webp)

The core resources in the AI circle are technology and products—you have to produce something. Nvidia’s Jensen Huang won’t give you a GPU just because you call him “dad” every day.

The core resources in the crypto world are listing rights, traffic, and who gets the news first. These aren’t in the code; they’re in people’s hands.

What’s in people’s hands must be obtained through human methods.

The more prevalent the Shandong learning, the more it relies on connections and information gaps rather than innovation and technology.

He Yi might not even know about this. A small MEME with a market cap of a few million probably wouldn’t alarm the co-CEO.

But that’s precisely the problem.

She doesn’t need to know. The fish head will turn on its own.

This is much more efficient than girlfriend coins.

Girlfriend coins still need a girlfriend. Shandong learning only needs one atmosphere.

And those who see through this set of rules and follow through to the end, in a sense, are also talented individuals.

After all, in this society, we laugh at poverty but not at prostitutes.