Grant Cardone says his real estate investment firm, Cardone Capital, is buying more Bitcoin during the latest market slide. He has described recent purchases around the low $70,000 range, even as traders pull back and sentiment turns cautious.
Bitcoin dropped sharply this week, briefly trading near $70,700 before bouncing. That kind of move can scare short-term speculators. However, Cardone is leaning into volatility and treating it like a discount.
A Hybrid Strategy Powered by Rent
Cardone Capital does not rely on debt-heavy bets or leftover corporate cash. Instead, the firm uses rental income from its multifamily real estate portfolio to fund recurring Bitcoin buys. That creates a simple loop: properties generate cash flow, and the firm converts part of that cash into BTC.
Cardone frames Bitcoin as a long-term hedge, especially when paired with income-producing assets. Therefore, he focuses on steady accumulation rather than quick trades.
Here’s what this approach tries to achieve:
- Use rent-driven cash flow to buy Bitcoin during dips
- Reduce pressure to sell BTC during downturns
- Build a larger Bitcoin reserve over time
Closing In on a Bigger Bitcoin Stash
Cardone has also talked about scaling holdings toward roughly 1,000 BTC and beyond. That goal matters because it signals commitment, not a one-time headline purchase. Furthermore, it sets Cardone Capital apart from companies that only buy when prices surge.
Still, the strategy carries risk. Bitcoin can swing hard in days, while real estate cash flow moves slower. If BTC keeps falling, the firm may face public scrutiny even if the plan stays long-term.
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