## Between Deflation and Investment Opportunities: Causes of Deflation and Strategies Investors Must Know
### When prices of goods start to decline: What is deflation?
**Deflation (Deflation)** is the opposite of inflation, characterized by a continuous decrease in the price levels of goods and services while the value of money increases. During this period, your purchasing power rises if you hold cash.
Entering a deflationary period does not mean all goods become cheaper, but rather that the overall average prices in the economy decline. This differs from typical market sales where only some
View Original### When prices of goods start to decline: What is deflation?
**Deflation (Deflation)** is the opposite of inflation, characterized by a continuous decrease in the price levels of goods and services while the value of money increases. During this period, your purchasing power rises if you hold cash.
Entering a deflationary period does not mean all goods become cheaper, but rather that the overall average prices in the economy decline. This differs from typical market sales where only some