InvestingWithBrandon

🔴So many people think more trades = more money.
That couldn't be further from the truth.
Think about Warren Buffett at $BRK.
He's one of the most "boring" investors of all time yet he is viewed as the best investor of all time.
Why?
Because he buys great companies at good prices & simply waits.
Does nothing.
Let's the revenue grow.
Let's the EPS grow
Doesn't panic over every single headline.
& over the course of years, the stock will flow the fundamentals.
This again is why I NEVER do short duration plays, especially with options.
You don't have the tailwind of growth behind you...
Don't make

🔴Here's why most people get DESTROYED with stock options.
It's very simple...
Stock options are simply a way to magnify an expected return.
The problem?
Most people have zero clue what way a stock is likely to go.
They buy cause "it's going up"
They sell cause "it's going down"
Minimal logic behind it.
So if you don't have a high degree of confidence the direction the stock is going to move form the get go, you shouldn't make a "magnified bet" by doing options...
You work hard for your money.
Quit playing games with garbage plays.
Only use options when you have a concrete thesis & did your ho

🔴If poor mans covered calls are so good, why aren't they called rich mans covered calls?
Oh...
Prob cause they don't make ppl rich.
One hand you are bullish buying the LEAP
The other hand you are bearish selling the call
Makes zero sense.
Don't fall victim to this trap.

🟢What is the CEO's job of every company?
Boost Revenue
Boost Efficiency
Boost EPS
Boost Share Price
Why?
Because CEOs are largely paid with stock based compensation.
Stock hits a certain level, they cash out millions if not billions.
BUT!
This is not them needing to boost the share price in a month. This is often over the course of a few years.
Why?
Because you CAN'T boost the companies true value in just a few months.
It takes a year or so.
This is why longer duration option contracts win.
You have that tailwind of growth behind you.
As EPS goes up, the share price usually follows.
The more

🟢Bull Market - I win
🔴Bear Market - I win
Capital appreciation or buying at a discount.
Always be positioned to win & never need the "market to do something in the short term to make your trade profitable"
That is DUMB.

How I Always "Keep My Ratios In Check"
🔴Expensive Market:
- Less sold puts
- Less LEAP calls
- Less high beta exposure
- More bonds
🟢Cheap market:
- More sold puts
- More LEAP calls
- More high beta exposure
- Less bonds
Of course there is more to the market than just expensive or cheap. The entire macro/economic thesis matters A LOT!
Unfortunately, most retail investors actually allocate the opposite of what I just said above simply cause they FOMO when things are going up & panic when things are going down.

If you are ULTRA bullish🟢
1. Sell portfolio secured puts (not cash secured)
2. Take some of the premium and buy shares.
3. Take the rest of the premium and buy calls.
Most will do cash secured puts and miss the move on the company they are bullish on.
If you truly are bullish and did your homework, you would never want to have all that cash sitting there doing nothing.
Buy shares or calls with the premium & secure the trade with your base portfolio... NOT CASH.
As long as you keep your ratios in check, you'll never get in trouble... no matter what the market does!

🔴Selling covered calls is the most popular herd mentality "options strategy" on earth.
(BUT THERE IS A MAJOR PROBLEM)
Let me explain.
Covered calls means you own the shares, that's what makes it covered.
If you own the shares, you are bullish right?
Hope so!
So what does selling calls actually mean?
Well, you are agreeing to sell your shares at a certain price in a certain timeframe.
Sounds good right?
You get to sell your shares for a profit and collect the premium.
In theory, sure.
But in the real world, there is a MAJOR problem.
CAPPING YOUR UPSIDE!
I can't tell you how many people I have

🔴If you sell cash secured puts, just know that you are making a MASSIVE mistake.
Selling puts means you are BULLISH on a company, yet you wanna let a bunch of cash sit there and do nothing...
Why not use the cash to buy shares of the company you are bullish on...
Secure the trade with that.
& guess what, you will not be on margin.
No margin interest.
Simply securing the puts with your portfolio, not cash.
Cause guess what, shares can be sold for cash if you gotta take assignment.
Many will say this is risky.
But you are simply wrong.
Keep your ratios in check.
Quality companies.
Quality valua

🔴Lot's of people ask me "what happens when the market crashes with portfolio secured puts, won't you get a margin call & get wiped out"
(the answer is no)
Let me explain.
First of all, nobody on earth knows what the market is going to do in the short term. This is why I do longer duration plays with a FAT margin of safety.
This is also why my ratios are always in check & I always assume the worst. Because when you're in this game long enough, worst case scenarios do happen.
I also take in to account the overall macro environment, economy, interest rates, labor market, inflation, valuations, A

🔴RETAIL INVESTORS SIMPLY DO STOCK OPTIONS COMPLETELY BACKWARDS...
(Let's run through an example)
When the market is falling.
Retail investors want to buy puts.
That bids up the put premiums.
That makes put more expensive.
They are buying puts as the market is getting cheaper and safer (falling)
We will use this to our advantage.
Instead of bring like the herd & buying puts when things are falling and becoming cheaper/safer.
We will sell puts usually with a duration of a year other than longer. (MUCH SAFER AND EASIER TO REPRODUCE)
We will collect max premium and reinvest that back I to the com

🟢Selling portfolio secured put options (not cash secured) when a quality company is trading below intrinsic value is the biggest hack to investing I have ever found.
PERIOD.
Check out my YouTube, I make videos every other day explaining how this works.
(link below in first comment)

🔴If you held a gun to my head and said "Brandon, beat the market in the next 10 years or you are dead"
I would say, no problem.
There is a 99% chance I will.
This is exactly how.
First off, "the market" is the SP500.
We will say I have a $1m account to start.
The first thing I would do to beat the market is to simply buy the market.
So I would buy $1m of $VOO (sp500 ETF)
Second, just buying the market via $VOO will actually underperform a tad because of the expense ratio... no prob
So here is the spot that matters to beat it.
In that 10 year period, I would be patient, sitting, & waiting for

There will be a point in your life where you realize...
Going to work at your day job is actually costing you money to be there.
You'll realize your time is much more valuable than your hourly rate and you can produce MUCH more money investing or simply doing something else...

🟢Remember, as QUALITY companies fall in price, they get cheaper & safer.
That is the time to be greedy.
That is not the time to panic sell.
But most retail traders?
They will for sure panic sell.
So we simply capitalize on that.
We buy their share son sale.
We sell them portfolio secured puts for top dollar.
We buy their LEAP calls for bottom dollar.
Happens time & time again...

🟢How to fix your portfolio for 2026:
NO Day trading
NO Swing trading
NO Covered calls
NO Cash secured puts
NO BS
INSTEAD, I DO THIS:
- Build base portfolio.
- Sell portfolio secured puts (not cash secured)
- Buy LEAPS with the premium from sold puts
- BUY shares with the premium from sold puts
(all options durations are 1+ year long)
(much safer, easier, profitable, & reproducible)
Simple wins.

Happy Holiday's to everyone!
Never forget why we are investing in the first place:
- So we can spend time with family & friends.
- Freedom.
- Location.
- Live life on your own terms.
- Never worry about bills again.
Hope everyone has a great day!