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699 to 2155 yuan: Another World Cup “investment-style” merchandise craze
Norwegian jerseys are selling like crazy! During the 2026 USA/Canada/Mexico World Cup, the prices of Norway national team jerseys have surged, jumping from 699 to 2,155 yuan. This “investment-style” merchandise boom is mainly driven by the massive popularity of star player Haaland and Norway’s historic run to the quarterfinals.
Key price increase data
‌Home fan version jersey‌: original price 699 yuan, with the highest average transaction price reaching 2,155 yuan on the Duyu App, a rise of about 208.3%.
‌Home player version jersey‌: original price 1,099 yuan, with the highest average transaction price reaching 2,965 yuan, a rise of about 169.8%.
‌Away jersey‌: original price 699 yuan, with the average transaction price rising to 1,668 yuan, a rise of over 138.6%.
The rush phenomenon
‌Out of stock across the entire web‌: the brand official website, online mini programs, offline physical stores, and official flagship stores are all sold out, leaving domestic consumers “unable to find a jersey.”
‌Crazy lineups‌: at the Norway-based Torshov Sport store in Oslo, when new stock arrived, the queue stretched for about 600 meters, with fans bringing their own folding chairs and waiting for up to 12 hours.
‌Sales surge‌: this year, the retailer’s jersey order volume reached about 250k units, up 400% from the same period last year (50k units), setting a record high.
Reasons behind the craze
‌The Haaland effect‌: as a core driving force, Haaland’s “endorsement power” not only sparked the jersey buying rush, but the price of the same-style headband also jumped from 84 yuan to 501 yuan.
‌Breakthrough performance‌: after 28 years, Norway returned to the World Cup and reached the quarterfinals, setting a best-ever record for the team and greatly increasing attention on the squad.
‌Speculation fueled by scarcity‌: what used to be a niche accessory with no interest became a fashion item that is “hard to get even with money,” further pushing up the secondary-market premium.